During recent the Reform party press conferences, two very distinctive heads can often be spotted in the forefront: the near-white locks of Danny Kruger and the styled blond hair of senior adviser James Orr.
As well as guiding the political agenda for what could be the UK’s future administration, the pair have something else in common. Both are deeply committed Christian who came to religion in adulthood, and possess strong opinions on matters of society such as abortion and the family.
Kruger, an MP, who defected from the Conservatives, and Orr, a university scholar, are members of the advisory board of a rightwing thinktank called the Alliance for Responsible Citizenship.
Another member is the financier Paul Marshall, the investment tycoon who controls GB News and the rightwing Spectator magazine. He is also a practising Christian.
“Faith, particularly Protestant evangelism, has in recent decades been a key characteristic of US rightwing politics,” with its adherents providing the core of Donald Trump’s support.
There are some links. Orr is personally connected to JD Vance that he has welcomed him at his family home. Orr is also involved in the National Conservatism movement, which has ties to the American faith-based populist world.
But any closer parallels soon fall down due to a basic issue of numbers. While polling shows that nearly a fourth of US adults are evangelical Christians, the proportion for the UK is about a tenth of that at most.
An additional crucial element to consider. While US evangelicals lean firmly to the political right, recent surveys by the UK’s Evangelical Alliance suggests that the broader situation here is markedly distinct.
A poll of nearly 1,500 evangelicals shows the Labour Party in the lead with over a quarter backing. The Reform party and Liberal Democrats are tied on 20%, with the Conservatives on 18%.
Other questions demonstrate backing from evangelicals for increased welfare payments, but also concerted alarm about plans to permit assisted dying.
“Sometimes with evangelicals there can be a dissonance between personal views, particularly regarding social issues, and how people cast their ballot,” said one advocacy head. “For example, someone might have a strong opinion on abortion, but they don’t see voting as a way to lead to change.”
Evangelical belief is present in parliament, including cross-party faith-based meetings. But it is a phenomenon also of the political left, with figures like Kruger balanced out by the Lib Dem Tim Farron and the Labour Party Member of Parliament Rachael Maskell.
Maskell is explicit about how her beliefs informs her politics, especially concerning issues such as poverty.
“Ethical fairness was ‘a big part’ of Labour politics,” she stated. “It’s part of our roots, how we think about disparity in society, ensuring we have a fair framework.”
There is, however a different and newer side to religion in UK politics, one influenced by American ideas of religious nationalism.
Tommy Robinson has begun to portray himself as explicitly Christian, although much of this is done as a counterpoint to Islam.
In a similar vein, Nick Tenconi, who leads the UK outpost of Turning Point, posts social media messaging about the country needing to “return to Christ” combined with anti-Muslim content.
One striking manifestation of this, a linked Christian nationalist group named King’s Army marched in formation through Soho, a location seemingly chosen as it is the heart of London’s LGBT community.
All this remains, however, fairly niche in UK politics. While critics sometimes portray certain figures as wealthy incubators of American-style religious politics, associates insist they are little more than observant believers who are strongly opposed to any political exploitation of faith.
He has been not shy of occasional off-piste language, for example in an address to censure what he said was a younger generation influenced by a mix of ideologies.
“In the UK you do have a few Christian nationalists, but when it comes to politics it tends to be a sort of longing for a Christian past, linked to our historical character,” noted an analyst.
A parliamentarian of faith on the right observed that while the issue of assisted dying had helped bring together MPs with faith, any links beyond that felt limited.
“I certainly don’t get the sense of much of an evangelical lobby,” they said. “In my view, my faith is more a foundation for what I personally hold. And here, religion is not really a decisive electoral issue.”
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