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The Premier's remarkably clear reorientation on the UK's after-Brexit relations to the bloc on Saturday was intended to signal to business, to Brussels, and to fellow EU nations, alongside his party members.
Closer following Brexit economic relations are projected to be examined as through an annual process of direct negotiations rather than just at this year's official assessment of the trade and cooperation agreement.
This constituted the stated position to growing calls regarding a more ambitious renegotiation of relations that suggested re-entering the customs union.
A number of backbenchers, trade union officials and government figures have added their voices to ideas crystallised by a vote last year that culminated in a non-binding vote.
"It is better focusing on the EU's internal market as opposed to the customs union for our closer integration," the Prime Minister stated.
He provided a definitive response that returning to the tariff union was not the current focus, as it goes against what he regards as a key achievement of the last twelve months: the securing of best-in-class deals with the US and India, with further expected in the Middle East.
In place of the customs union, his emphasis is on building a "more integrated partnership" with the single market, which would not mean tearing up those new trade deals globally.
When the UK completed its departure from the EU in the start of 2021, the negotiated settlement stressed independence from EU regulations over seamless commerce for British firms to the continent.
The present recalibration envisages realigning with EU standards in specific fields to promote the smoother movement of trade: agri-food goods, energy, and emissions trading.
A prominent industry organisation last month published a detailed set of new proposals in different fields to aid exporters deal with administrative barriers that has impacted the export of products.
Its own survey found that a significant number of business members agreed that the current arrangement was not helping commercial success.
A range of additional sectors could, potentially, see a similar approach – convergence with single market rules – in as a trade-off for lowering trade obstacles across industry, in the car industry, chemicals, or for example in VAT procedures.
EU governments were unimpressed by the limited scope in the previous recalibration, specifically the UK dismissal of suggestions floated by some commentators regarding the effective return of UK products to the single market.
The precise arrangements on energy cooperation and food and farm standards is yet to be agreed. A initiative for UK manufacturers to be part of a €150bn security initiative has stalled over the cost of the contribution, after some objections from France. Canada has joined the initiative.
The UK has concluded arrangements to return to a academic exchange programme and to further negotiate a youth mobility program. This has facilitated progress for ongoing dialogue.
Observers say that the release last month of a Washington policy paper has also changed the backdrop on UK relations with Europe.
The paper noted that the US would "cultivate resistance" to Europe's current trajectory and praised the "growing influence" of nationalist groups.
Within the administration, there is some recognition that the global landscape has evolved further.
On the national stage, the leadership also foresees being outflanked on EU relations not just one political rival, but also others, which is campaigning in its stronghold regions in local votes.
The Premier's weekend remarks are stem from a intersection of business needs, electoral strategy and international relations as the UK embarks upon a year that will see the decade milestone of the decision to leave the European Union.
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